What "new" looks like in practice.
Seven kinds of thing we've built. Not a service menu — a record of the shapes problems have taken when clients have come to us with "we need something that doesn't exist yet."
Plugins and modules
Custom logic that doesn't exist as a plugin or module and shouldn't be retrofitted into one that almost works. WordPress and WooCommerce plugin development, Magento 2 module development, Shopify app work — each platform has its own architecture, and we write real code that respects it.
Not "snippets in functions.php," not "one-off scripts bolted onto admin pages."
Landing pages & campaigns
One-off pages, microsites, campaign-specific builds. Built in Elementor when it fits, custom-coded when it doesn't. Designed to launch on time and tear down cleanly when the campaign ends.
No orphaned code, no forgotten CSS classes breaking next year's pages.
Email workflows
Transactional email done right, lifecycle flows in Klaviyo or Mailchimp, abandonment recovery, winback, re-engagement. The building blocks of ecommerce lifecycle marketing, wired into your actual customer data.
Internal tooling
Admin dashboards for ops staff. Reporting views that surface the numbers your team actually uses. Interfaces for workflows you currently do in spreadsheets.
When a tool you need doesn't exist, we build it — as a WordPress admin page, a Magento 2 admin module, or a standalone app, whichever fits.
Marketing operations
Attribution tools, partner referral tracking, commission calculation, custom campaign reporting. The glue between your marketing spend and your actual business outcomes.
Full themes & sites
When a store needs to be built from a design, or when a theme rebuild is more honest than another layer of child-theme overrides. WooCommerce themes from scratch, Magento 2 themes, Shopify themes, custom and headless.
We've gone from empty server to launched site in 8–10 weeks on custom WooCommerce builds — full checkout, payments, fulfillment, tracking, live on day one.
Browser extensions, scripts, automation
Whatever your team needs that doesn't exist yet. Small Chrome extensions for internal workflows, Python scripts for data work, scheduled automation for recurring ops tasks.
Not glamorous, often the most leveraged work we do.