ecommerce.dev
§ 01 · Infrastructure & DevOpsecommerce.dev
Technical Expertise
High
Has tiers
Yes · Quick / Standard / Complex / Emergency
Scoping threshold
Published tiers ⟶ Tailored to scale
Audience
Operator
/what-we-build / infrastructure

Where the sysadmin work lives.

Cloudflare isn't always a checkbox. Server performance isn't always a WordPress plugin. We can run your stack the same as a hosting provider or managed service.

Stack covered
Edge
Cloudflare · WAF · Workers · Turnstile
Web
nginx · Apache · Varnish
Runtime
PHP-FPM · Node
Cache
Redis · Memcached · Object cache
DB
MySQL · MariaDB
Queues
WP-Cron · Action Scheduler
Infra
AWS · DigitalOcean
Ops
Sentry · uptime monitoring · PagerDuty
§ 02 · Technical referenceecommerce.dev

Five layers, run as one stack.

We're experts in all of the areas we run, which is why Cloudflare rules don't break checkout and Redis drops get root-caused instead of papered over. Below is what's inside each layer.

01
Layer
Cloudflare
Edge

WAF rules, rate limiting, bot mitigation, Workers, page rules, Turnstile, Super Bot Fight Mode. Not "turn it on and forget." Tuned for ecommerce traffic patterns — and for the cases where Cloudflare itself is breaking your checkout.

WAF
Custom rules · managed ruleset overrides
Bot
Super Bot Fight · challenge page tuning
Workers
Edge caching · header rewrites · auth
Turnstile
Form + checkout protection, no CAPTCHA
02
Layer
Servers
Web · Runtime · DB

nginx, Apache, PHP-FPM tuning, Redis, MariaDB / MySQL. DigitalOcean, AWS, whatever stack you're running. Configured for real ecommerce load, not the defaults that ship with a $20 droplet.

nginx
Config review · reverse proxy · FastCGI
PHP-FPM
Pool sizing · memory limits · process mgmt
MySQL
Query tuning · replication · backup strategy
Redis
Persistence · object cache integration
03
Layer
Performance
Client & server

Core Web Vitals, TTFB, object caching architecture, CDN strategy, image optimization. We measure before and after, not "it feels faster now."

CWV
LCP · CLS · INP diagnosed end-to-end
TTFB
Origin-level, pre-CDN measurement
Object cache
Redis-backed, warm on deploy
CDN
Cloudflare cache rules + image opt
04
Layer
Uptime & monitoring
Runtime · Queues

WP-Cron and Action Scheduler queue management, alerting, incident response protocols. Most ecommerce shops discover their cron is stampeded only when checkout goes down. We catch it before.

WP-Cron
System cron replacement · disable stampede
Scheduler
Action Scheduler concurrency + hygiene
Alerts
Uptime + log-based + Sentry
On-call
PagerDuty rotation on contract
05
Layer
Security
Edge · OS · App

WAF rules, OS hardening, plugin / theme audit, dependency scanning, incident response. We've cleaned up hacked stores and built the WAF rules that stop them getting re-hit.

WAF
Custom rule authorship · block lists
OS
Hardening · SSH policy · fail2ban
App
Plugin audit · dependency scan · CSP
IR
Hacked-store remediation · root-cause
§ 03 · Representative workecommerce.dev

Three infrastructure stories.

All infrastructure cases
§ 04 · Why we catch what others missecommerce.dev
Credentialing · the DBA

A dedicated DBA and sysadmin on a six-person team. Most shops our size don't have this role at all — and you can feel it in their work.

Role
Dedicated DBA / sysadmin · 1 of 6
Experience
10 yrs software engineering · LAMP, Apache, nginx, MySQL (expert)
Education
M.E.A. · Case Western Reserve University
Specialty
Large-scale CMS migrations · database-heavy remediations
Platforms
WooCommerce · Magento · Shopify
Why it matters

It's the difference between a sysadmin on staff and "our agency has someone who can look into it." Bot rule misfires get caught, not lived with. Redis drops get root-caused, not papered over. Cron stampedes get fixed at the scheduler, not at the CDN.

§ 05 · How this gets pricedecommerce.dev

Small fixes fit the tiers. Bigger remediations price fixed.

Same as everything else we do — no discovery retainers.
01 / SKU
Quick Fix
$250
An hour or two of focused work. Self-contained problems with clear scope.
A checkout button that stopped working
· A plugin conflict
02 / SKUMost tickets
Standard Fix
$450
Three to four hours of skilled work. Most tickets land here.
A tracking audit with findings
· A Cloudflare rule set up right
03 / SKU
Complex Fix
$950
Multi-layered work across systems. Coordinated changes, real depth.
A Redis + PHP-FPM tuning pass
· A server-side tracking migration
04 / SKU
Emergency
any tier
Same-day turnaround on qualifying incidents.
Checkout down
· Site hacked
Tailored engagement
Server migrations, full remediations, complex re-architectures — priced fixed, up front.
Full pricing
Open a ticket
Quick check-in, then we work.
Open a Ticket →
§ 06 · Talk infrastructureecommerce.dev

Something broken at the infrastructure layer? Or planning a migration?

Specific issue? Open a ticket — we'll tell you which tier it lands in. Bigger remediation or server migration? We'll scope it fixed, before you commit.